"Consume what ?" is an upcoming senior short film inspired by the theory of "mimetic desires" by the French author Renee Girard. Mimetic desire is defined as borrowing desires from others. Every individual has desires that are either possessed by others or created by the society. What makes these desires so desirable? Do we need them ? Do we want them? or is there an illusion created among us by the society, culture, media?
The story circles around Ben who is an average man with an average life. But the world around him is not an average place. His television presents him with excitement and intrigue with every passing moment. Ben feels its time to reach out and take those items that promise to turn the average into extraordinary. If all those products can fulfill his desires, how can he be wrong?